Tuesday, March 23, 2010

Stocks 101: Understanding Stocks


Have you ever heard some one saying terms like stock, bearish market, bullish market and, have been left wondering? Do you want to begin putting your money into investments so that they grow for you? [Disclaimer: investing in stocks can be risky if not researched into well].

A stock is, basically, a share in the ownership of a company. By  becoming a shareholder of the company you become entitled to the  earnings and assets of the company. As one acquires more of the  company’s stocks, his ownership stake in the company becomes higher.  Stocks can also be called shares or equity.      

By becoming the owner of a stock of the company, you have a claim on  everything the company owns- furniture, trademarks, and so on. However,  your ownership is proportional to the percentage of company’s shares you  own; so usually you’ll have a very less claim over the company’s total  assets.

Why companies sell stock?
A person owns a company which is doing great. Its products are doing  well in the market and profits are quite high. Why then would the person  sell the stock of his company instead of owning 100% of the company?  After all, he knows the company will do great in the future too.
The answer to that is: to get money. Any company needs cash to grow.  So, to acquire the cash for the company to grow beyond its current size,  the company is made a public company by selling its shares or stock.

Why people buy stock?
So, why would one buy the stock of a company? They buy a specific  company’s stock because they think the company can do well. Now, if the  company does well the shareholder benefits too because the value of the  stock they hold rises and they can sell the stock for a higher price  than they had bought for, thus earning a profit. Also, if a company does  well and earns some profit it may decide to send out its earnings to  its shareholders. Each shareholder receives a fraction of the money,  called dividend, based upon his ownership stake in the company.
So, that is why people go into the trouble of buying stocks.

Understanding risk
Before buying the stock of any company, no matter how “great” it may  be, you should understand that stocks involve a lot of risk and if not  decided properly you can lose your hard-earned money. However, if you  choose your stocks really well, high risk can equal to higher returns on  your investment. So, one should really do a lot of research on what a  company (and its rivals) is up to before buying its stocks.
In the stock exchange you can make different types of investments-  long term, short term, value, growth and the list can become very long.  Also, you can invest in companies sector-wise (for example you may  choose to invest in manufacturing and infrastructure.

This article is just an introduction to stocks and you probably have  much more to learn before putting your money on stocks. Remember, you  don’t have to be a millionaire to start investing. You can start  investing with small amounts you’ve saved. And maybe one day, you could  wake up to find yourself a millionaire.


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